Improve the Guest Experience
Solve a real visitor problem while guests keep their phones with them to shop, explore, navigate, communicate, take photos and make mobile payments.
Concept Study for Jamestown properties
Portable Charging as a Guest Amenity and Sponsorship Platform
Turn an everyday guest need into a useful amenity and a new brand-engagement opportunity across high-traffic destinations.
Chelsea Market•Pier 57•One Times Square
One guest need. Multiple destinations. One connected experience.
Connecting Three Parties
Connecting Guests, Destinations and Brands
01
Guest
Needs power — for photos, navigation, payments, tickets and staying connected.
02
Destination
Has the audience and creates the experience visitors come for.
03
Sponsor
Can add meaningful brand engagement around a service guests actually use.
Guest PowerUp connects all three.
Guest PowerUp connects a real guest need with destination value and meaningful brand engagement.
The Network
Think Citi Bike, But for Portable Power
A guest takes a portable power bank from one station, keeps moving while their phone charges, and returns it to a compatible station when finished.
Take it. Carry it. Keep moving. Return it later.
Pick Up
Take a portable power bank from one station.
Keep Moving
Keep your phone with you and continue through the destination.
Charge
Your phone stays in your hand and charges while you go.
Return
Return the battery to any compatible station when finished.
One station creates an amenity. A network creates an experience.
Multiple stations within one destination can create convenient pickup and return points across the property. A broader cross-property network could follow once the concept is proven in the first location.
Chelsea Market
Charging That Moves With the Guest
Chelsea Market is a high-traffic food, shopping and visitor destination where guests eat, shop, socialize, explore and take photos throughout the property. Portable charging lets them keep their phone with them while they move through the market.
Multiple stations could create convenient pickup and return points throughout the property.
Potential placements
- Entrances
- Food areas
- Seating areas
- Main circulation routes
- Guest amenity areas
- Near ATMs or other self-service amenities
Pier 57
Portable Power Across Food, Events and Public Space
Pier 57 brings together food, events, public spaces and rooftop experiences. Portable charging can move with the guest across these different environments.
Market 57Food and diningCity WineryRooftop park
Possible placements
- Market 57
- Lobby areas
- Event areas
- Public gathering spaces
- Rooftop access
- High-traffic transition areas
One Times Square
Power Before the Experience Begins
Guests entering Times Travel, the Skywalk, observation areas or other attractions are likely to rely heavily on their phones. A portable battery can keep them powered for photos, tickets, sharing, communication and navigation throughout the visit.
Heading Up? Make Sure Your Phone Is Ready.
They may need their phone for
PhotosVideoTicketsSocial sharingCommunicationNavigation afterward
Possible placement
- Arrival
- Ticketing
- Lobby
- Experience entrance
- Retail
- Visitor transition areas
Sponsorship Asset
A Different Kind of Sponsorship Asset
Advertising Gets Seen. Utility Gets Used.
Traditional sponsorship inventory often consists of signs, screens and branded spaces. Portable charging creates something different: a useful guest amenity that can also become a physical and digital sponsorship asset.
Branded charging station
Digital display
Branded portable batteries
Sponsor messaging and calls to action
Category exclusivity
Broader activation opportunities
The amenity can work on its own. Sponsorship can add another layer of value.
The Brand Travels With the Guest
From the Property to the Guest's Hand
A traditional sign stays in one place. A branded power bank moves with the visitor.
The brand interaction continues beyond the station and moves through the destination with the guest.
The Sponsor's Journey With the Guest
- 1Guest sees branded station
- 2Guest takes branded battery
- 3Brand travels with the guest
- 4Battery returns to another station
The Business Case
Why This Could Matter to Jamestown
Portable charging can create multiple forms of value at the same time — for guests, for the property and for sponsoring brands.
Create New Sponsorship Inventory
Turn a useful guest amenity into a physical and digital brand-engagement asset through stations, screens, portable batteries, messaging and activations.
Potential Venue Economics
A guest-paid model can operate without requiring the property to fund the charging program, while sponsorship can create an additional commercial layer.
Low Operational Burden
Self-service, remotely monitored and designed to require minimal day-to-day involvement from the property.
The opportunity is not just charging revenue. It is guest experience + sponsorship inventory + brand engagement + potential venue economics.
Program Structure
Two Ways the Program Can Work
The charging amenity can operate on its own, while sponsorship can add another layer of value.
Guest-Paid Charging
The property provides the space. Guest PowerUp installs and coordinates the charging program. Guests pay for the portable charging rental.
Useful guest amenity. No property funding required.
Sponsored + Guest-Paid Charging
Guests continue to pay for the portable charging rental, while the station, digital display and portable batteries can be branded for a sponsor.
The amenity becomes additional sponsorable inventory.
A sponsor could optionally offer a complimentary charging period as part of a broader activation.
Simple for the Property
Designed to Be Self-Service
The goal is minimal day-to-day involvement from the property. Much like an ATM or other self-service amenity, a charging station can fit naturally into a high-traffic property with a small physical footprint.
Guests check out and return batteries themselves
Batteries are associated with rental transactions
Equipment can be remotely monitored
Guest PowerUp coordinates the charging program and technology partners
Proven in High-Traffic Environments
Built on an Established Charging Ecosystem
Guest PowerUp works with established technology partners whose charging stations are already deployed in major high-traffic venues, including the Javits Center.
This gives Guest PowerUp the flexibility to design venue-specific charging programs without being tied to a single hardware platform.
Deployed in major venues
Multiple technology partners
Venue-specific program design
Network Sponsorship Opportunity
From a Single Amenity to a Destination Network
A sponsor could potentially extend the charging experience across multiple destinations rather than branding a single station.
Chelsea Market+Pier 57+One Times Square
One brand. Multiple destinations. One useful service.
The same sponsor experience could potentially appear across stations, digital screens and portable batteries throughout multiple destinations.
Next Steps
Where Could This Work First?
A portable charging program can start with one high-value location and expand over time. The next step is to identify where it creates the most value first, then shape the right operating and sponsorship model around it.
Guest Amenity.Brand Engagement.Connected Destinations.
Contact
Roberto Falck
Guest PowerUp
917-674-7207roberto@guestpowerup.com