Guest PowerUp
People gathering in a vibrant public market

Experiential Media

Turn Something
People Need Into a
Brand Experience.

Guest PowerUp connects brands with valuable audiences through useful interactions in the places people gather.

Portable charging is where it starts.

The Big Idea

Advertising Gets Seen.
Utility Gets Used.

Most advertising asks people for their attention. Experiential media can create a different kind of interaction by giving people something useful. Guest PowerUp turns a practical need into an opportunity for meaningful brand engagement.

The Medium

The Utility Is Portable Power.

A low battery creates an immediate need. Guest PowerUp uses portable phone charging to turn that moment into a useful interaction.

Guests take a power bank, keep their phone with them, and continue through the venue or event while they charge.

Next Gen Summit branded charging station activation — guest interacting with station and carrying portable battery through the event

Branded Station

01

Physical presence in the environment.

Digital Screen

02

Content, messaging and calls to action.

Portable Battery

03

The brand can move with the guest.

Digital Engagement

04

QR codes, promotions and other calls to action.

The brand doesn't have to stay on the station. It can travel with the guest.

One Useful Interaction

Value for Every Side.

Portable charging creates a simple interaction that can deliver value beyond the charge itself. The audience gets something useful. The venue or organizer improves the experience. And a brand or sponsor can become part of the moment.

01

For the Audience

Stay Powered. Stay Connected.

Guests get portable power when they need it, keeping their phone with them while they continue through the venue, event, or experience.

02

For the Venue or Organizer

Create More Value From the Experience.

Provide a useful amenity while creating opportunities for sponsorship, media inventory, guest engagement, or additional revenue depending on the environment.

03

For the Brand or Sponsor

Be Useful, Not Just Visible.

Become part of an interaction people actively choose to use, with opportunities for physical branding, digital messaging, sponsorship, and engagement.

Audience ↔ Venue / Organizer ↔ Brand / Sponsor

Where It Works

Built for Places Where People Gather.

From everyday hospitality to major events and destinations, Guest PowerUp can create useful interactions wherever people spend time, rely on their phones, and brands want to reach them.

Conference and trade show environment with attendees using their phones
02

Conferences & Trade Shows

Conferences, conventions, expos and professional gatherings. Portable charging can become both an attendee amenity and a valuable sponsorship and media asset.

Tourism and entertainment destination where visitors explore and take photos
03

Entertainment & Attractions

Immersive experiences, museums, attractions and entertainment destinations. Help guests stay connected throughout longer visits while creating opportunities for physical and digital brand engagement.

Food hall and retail market environment where guests shop and dine
04

Markets & Retail Destinations

Public markets, shopping environments, food halls and other high-dwell destinations. Create useful touchpoints in places where people shop, eat, explore and spend time.

Live concert or festival crowd at a high-traffic event
05

Events & Live Experiences

Festivals, concerts, sporting events and other high-traffic gatherings. Portable charging can support the guest experience while creating visible sponsorship and brand-engagement opportunities.

Many environments. One useful interaction.

Brand Engagement

One Interaction. Multiple Brand Touchpoints.

Portable charging can create a sequence of physical and digital touchpoints, from the station and screen to the portable battery that travels with the guest.

The Activation Journey

From the Environment to the Guest's Hand

Illustrative Harbor Draft Lager Activation
Harbor Draft Lager custom branded countertop station in an upscale venue
01

Branded Station

Create a visible physical brand presence within the environment.

Digital screen promotional campaign with QR scan-to-rent on station
02

Digital Screen

Deliver messaging, promotions and calls to action at the point of interaction.

Guest scanning QR code on the branded charging station with mobile phone
03

Digital Engagement

Use QR codes, offers, product discovery and other calls to action.

Smiling guest holding a custom branded power bank while charging phone
04

Portable Battery

Put the brand directly into the guest's hand with a useful touchpoint that can travel through the environment and continue the interaction beyond the charging station.

The brand doesn't have to stay at the station. It can travel with the guest.

Flexible by Environment

Different Places. Different Models.

How charging is offered can vary by environment, audience and objective. Programs can be funded by a sponsor, the venue or organizer, the guest, or a combination.

Sponsor-Funded

A Brand Provides the Charge.

A sponsor can fund the charging program so guests use it at no cost, turning a practical amenity into a useful brand interaction.

The sponsor isn't simply placing a logo. It's providing something people need.

Sponsor
↓
Funds the Program
↓
Guest Charges Free
↓
Brand Becomes Part of the Experience

For events and larger environments, this can also create new sponsorship inventory for the venue or organizer.

Venue-Funded

Complimentary for the Guest.

The venue or organizer funds charging as part of the guest experience.

Guest-Paid

Convenient Access When Needed.

Guests pay to rent portable power, creating a useful amenity with potential revenue opportunities for participating locations.

Sponsored + Guest-Paid

Media and Utility Together.

Guests pay for charging while a sponsor or brand owns the associated branding, media or activation opportunity.

The model changes. The useful interaction stays the same.

How It Works

Simple for the Guest. Simple for the Venue.

Portable charging is designed to fit naturally into the places people already gather, without requiring guests to leave their phones behind.

Visual demonstration of portable phone charging journey: picking up a power bank, connecting to phone, walking freely while charging, and returning to a station
01

Find a Station

Charging stations are placed in convenient, visible locations within the venue or event.

02

Take a Power Bank

Guests start the experience at the station and take a portable battery with them.

03

Keep Moving

They keep their phone in hand and continue through the venue, event, or experience while charging.

04

Return When Finished

The battery is returned to a compatible station when charging is complete.

Designed to Be Simple

The experience can support self-service access, contactless payment, and app-free charging, depending on the program configuration.

The infrastructure stays in the background. The useful interaction is what people experience.

The Infrastructure

Built to Work in the Real World.

Guest PowerUp works with established charging technology providers to configure programs for different environments, audiences, and levels of demand.

Guest PowerUp works with established charging technology providers to configure the infrastructure behind each program. That can include stations, portable batteries, payments, connectivity, software, monitoring, digital displays, and technical support.

Guest PowerUp compact countertop charging station

COMPACT

Guest PowerUp high-capacity floor-standing charging station

HIGH-CAPACITY

Guest PowerUp digital display floor-standing charging station

DIGITAL DISPLAY

01

Different Station Formats

From compact placements to higher-capacity installations for larger environments.

02

Self-Service Experience

Guests can access portable charging without creating unnecessary work for venue staff.

03

Brand & Media Capabilities

Stations, screens, and portable batteries can create physical and digital brand touchpoints.

04

Connected Operations

Technology platforms can support payments, connectivity, backend management, and ongoing technical operations.

05

Operational Support

Connected technology, monitoring, and technical support help keep the charging experience running without making it another system venue teams need to operate themselves.

The right infrastructure depends on the environment. The experience starts with what the audience needs.

Partnerships

One Location Can Be the Beginning.

Guest PowerUp can work with venue groups, event operators, hospitality networks, agencies, sponsorship organizations, and other partners to bring portable charging and brand engagement across multiple locations or experiences.

01

Venue & Location Networks

Bring a consistent charging experience across multiple properties or locations.

02

Events & Experiences

Create charging programs that can scale across events, conferences, attractions, and recurring experiences.

03

Media & Strategic Partners

Work together to connect brands with useful consumer interactions across valuable physical environments.

FAQ

Questions, Answered.

Let's Talk

What Could Charging Create in Your Environment?

Whether you're thinking about guest experience, sponsorship, brand engagement, or charging across multiple locations, let's explore what could make sense for your audience and environment.

Start a Conversation

Looking for charging for a bar, restaurant or hospitality location? Explore Hospitality