01
For the Attendee
Stay Powered Through the Event.
Access portable power without leaving a phone behind, so attendees can keep using event apps, connecting, sharing, navigating, and networking throughout the day.
Conferences & Trade Shows
Turn Attendee Charging Into a Sponsorship Asset.
Give attendees portable power when they need it while creating a useful new brand-engagement opportunity for sponsors.
Attendee amenity. Sponsorship inventory. One useful interaction.
The Attendee Need
A Long Event Day Runs on a Phone.
From event apps and schedules to messaging, networking, photos, tickets, and transportation, attendees rely on their phones throughout the day. A low battery can quickly become a real problem.
Portable charging gives attendees power without asking them to leave their phone behind or step away from the experience.
When the need is real, the brand providing the solution can become part of the experience.
One Interaction. Three-Way Value.
Useful for Attendees. Valuable for Organizers. Meaningful for Sponsors.
Portable charging solves an immediate attendee need while giving organizers a new way to enhance the event experience and create value for sponsors.
02
For the Organizer
Turn an Amenity Into an Asset.
Offer a useful attendee service while creating new sponsorship and media inventory that can be packaged into the event's existing sponsorship program.
03
For the Sponsor
Provide Something Attendees Actually Need.
Move beyond passive visibility by becoming associated with a useful service attendees actively choose to use.
Attendee Need → Organizer Opportunity → Sponsor Value
The Sponsorship Model
A Sponsor Can Provide the Charge.
Instead of treating charging only as an event expense, organizers can package the program as a sponsorship opportunity. In a sponsor-funded model, a brand funds the experience, attendees charge at no cost, and the sponsor becomes associated with providing something useful.
SPONSOR
Funds the program
ORGANIZER
Creates sponsorship asset
ATTENDEE
Charges free
Potential Sponsorship Inventory
- “Official Charging Partner of [Event]”
- Branded charging stations
- Digital screen presence
- Branded portable batteries
- Complimentary charging attribution
- QR codes and calls to action
- Category exclusivity
- Multiple placements across the event
- Branded battery takeaways for select activations
Sponsorship inventory can be configured around the event, technology, placement, and sponsor objectives.
Your sponsorship team can take the asset to market. Guest PowerUp helps build the charging program behind it.
From Sponsorship to Experience
A Brand Presence That Moves Through the Event.
The interaction can begin at the charging station and continue with the attendee as they move through the conference, creating multiple opportunities for brand visibility and engagement.
01Branded Station
Create a visible sponsor presence at strategic locations throughout the event.
02Digital Screen
Deliver sponsor messaging, promotions, and calls to action at the point of interaction.
03Portable Battery
Put the sponsor directly into the attendee’s hand with a branded touchpoint that can travel through the event. For select programs, branded batteries can also become premium takeaways attendees keep.
04Digital Engagement
Extend the interaction through QR codes, offers, product discovery, lead generation, or other calls to action.
The sponsorship doesn't have to stay in one place. It can move with the attendee.
Built Around the Event
Put Charging Where Attendees Already Gather.
Charging can be placed throughout the attendee journey, creating useful access to portable power while extending sponsor presence across high-traffic areas of the event.
01
Registration & Entrances
Create visibility early in the attendee journey while providing charging access as guests arrive.
02
Expo & Exhibit Floors
Place charging within high-traffic areas where attendees spend significant time exploring, meeting, and engaging.
03
Networking & Lounge Areas
Add a useful amenity in spaces designed for longer dwell time, conversations, and connections.
04
Session & Common Areas
Give attendees access to portable power between sessions without requiring them to stop and leave their phones behind.
05
Sponsor Activations
Integrate charging directly into a sponsor footprint or activation to create a useful reason for attendees to engage.
One event can create multiple useful touchpoints across the attendee journey.
Flexible Deployment
From One Activation to an Event-Wide Program.
The right charging program depends on attendance, event layout, dwell time, sponsor objectives, and where charging will be most useful.
01
Focused Activation
A targeted charging presence in a key location, sponsor activation, lounge, or high-traffic area.
02
Multiple Touchpoints
Several strategically placed stations can extend charging access and sponsor visibility across the event.
03
Event-Wide Program
Larger conferences and trade shows can create a coordinated charging presence across multiple areas of the attendee experience.
Scale should follow the audience, the environment, and the opportunity.
Proven in High-Traffic Environments
Built on an Established Charging Ecosystem
Guest PowerUp works with established technology partners whose charging infrastructure is already deployed in major high-traffic venues, including the Javits Center in New York City.
This gives us the flexibility to configure charging programs around the needs of conferences, trade shows, attendees, organizers, and sponsors without being tied to a single hardware platform.
Deployed in major venues
Multiple technology partners
Event-specific program design
From Idea to Event
Build the Opportunity Around Your Event.
Every event is different. We start with the audience, environment, sponsorship structure, and attendee needs, then configure the charging program around them.
01→
Understand the Event
Look at attendance, event format, dwell time, phone dependence, venue layout, and the attendee journey.
02→
Define the Opportunity
Identify where charging creates the most value and how it could fit into the event's sponsorship and attendee-experience strategy.
03→
Configure the Program
Determine placements, station formats, branding opportunities, charging model, and the appropriate technology configuration.
04
Bring It to Life
Coordinate the charging program, branding, deployment, and technology support around the event.
Already have a sponsorship team? Great. We can help create the asset they take to market.
FAQ
Questions About Bringing Charging to Your Event.
For Your Next Event
Could Charging Become a Sponsorship Asset at Your Next Event?
Let’s explore how portable charging could improve the attendee experience while creating a useful new opportunity for your sponsors.
Explore the Opportunity
Planning multiple events? We can also explore opportunities across an event portfolio.